Stories with original images do much better than stories without them. Articles with one photo will get 19% more engagement than those without one. Add more than one photo, and reader engagement jumps up 43% more. Inclusion of audio and video increases engagement by 36% more, which equates to 81% more views and 84% more shares, according to our source. Therefore, professional content development is an asset when building stories for the media. We’ll get the video footage and the images to help better sell your story if you can’t. At positivepress.us we believe your story isn’t complete without at least one visual.